Quantifying the properties of various types of Megayacht fillers Literature review

Quantifying the properties of various types of Megayacht fillers - Literature review Example Any marine equipment requires strong and durable surface finishing that would enable it last longer in terms of body maintenance. There are several fillers found in the market, but the big question that remains unanswered is their sustainability in the market. Your boat is not only under threat from the components; damage can occur as a result of abrasion, collision and other mechanical damage. Fillers can be applicable in minute repairs and choosing the right one for the task is very necessary in case the result is meant to last at the end of it all. Fillers are normally available with several characteristics that are specific to how they will be applied. Fillers are available in a wide variety. There are new releases on a daily occasion which draws attention as to which should be the appropriate one for use. According to Hellio and Yebra, considerations should be made on the mechanical strength that the filler will have to avoid having detrimental effects on the coating later on (2009 p.315). Several companies are on the forefront in advertising their products, but through market research, it has been established that there are some which leaves a wanting result after their use. Some filler have been designed for quick drying and much simple repair properties on top side surfaces. Others need keen care having been built for long lasting reasons. Fillers remain one of the most demanding applications in marine world. Having the right filler also remains a major concern for most end users. End users are always torn apart between choosing the right kind of filler to use. Some end users go as far as applying inappropriate fillers just because the filler is well known and is popular in terms of advertisement. At the end of this paper, there are several facts that a user should be well aware of which include: The whole article has six segments which include the introduction, problem statement, Aims and objectives, project plan, resources, literature survey and

Efficacy of corticosteroids in the treatment of Severe Sepsis and Literature review

Efficacy of corticosteroids in the treatment of Severe Sepsis and septic shock In critical care - Literature review Example Treatment involves aggressive fluid resuscitation, antibiotics, surgical excision of infected or necrotic tissues and drainage of pus, supportive care, and sometimes intensive control of blood glucose and administration of corticosteroid and activated protein c. Adjunctive corticosteroid therapy is commonly prescribed to patients with septic shock, despite the fact that few trials show survival value. A reduction in time to shock reversal has been observed. The present study aimed to review the literature available for the efficacy of corticosteroids in the treatment of severe sepsis and septic shock. Data was gathered from articles published in peer reviewed journals. Despite the lack of consensus in the efficacy of corticosteroids in the published literature, corticosteroids were found to be safe and effective as first line treatment for septic shock, though there efficacy in severe sepsis treatment is not documented. {Key Words: Septic shock, severe sepsis, corticosteroids, hydroc ortisone, critical care, adrenal insufficiency, organ dysfunction} EFFICACY OF CORTICOSTEROIDS IN TREATMENT OF SEVERE SEPSIS AND SEPTIC SHOCK INTRODUCTION Septic shock is one of the most critical complications associated with surgical cases and still one of the major causes of mortality in the intensive care units (ICUs). Shock, in general refers to a scarcity of oxygen supply leading to hypotension and hypoperfusion followed by cellular dysfunction; sepsis refers to a systemic inflammatory response to infection (Wang et al. 2009). Thus, severe sepsis can be defined as sepsis complicated by organ dysfunction, tissue or organ hypofusion; or hypotension (Balk, 2000). The organ dysfunctions associated with severe sepsis include renal, respiratory, cardiovascular, hematologic, hepatic and gastrointestinal dysfunction. Septic shock is systemic inflammatory response to infection occurring with acute respiratory failure, persistent arterial hypotension and perfusion abnormalities, in sever e case leading to organ dysfunction (Bridges, 2005). Progressively increasing incidences of mortality and morbidity are reported for sepsis, severe sepsis and septic shock, respectively (Zanotti-Cavazzoni & Hollenberg, 2009). An epidemiological study of cases of severe sepsis in England, Wales and Northern Ireland for the period spanning 1996 to 2004 reported hospital mortality of 48.3% in the year 1996, which has marginally decreased to 44.7% in 2004. Moreover the total number of deaths due to severe sepsis has risen from 9,000 to 14,000 during this period due to rise in incidences of severe sepsis (Harrison et al., 2006). Another study to evaluate worldwide incidences of mortality as consequence of severe sepsis reported a marginal fall in number of deaths due to the condition, the mortality still remaining as high as 30-50% (Laterre et al., 2004). Cardiovascular and hemodynamic instability are closely associated with increase in

The stranger commentary Essay Example for Free

The stranger commentary Essay To get to the visiting room I went down a long corridor, then down some stairs and, finally, another corridor. I walked into a very large room brightened by a huge bay window. The room was divided into three sections by two large grates that ran the length of the room. Between the two grates was a space of eight to ten meters, which separated the visitors from the prisoners. I spotted Marie standing at the opposite end of the room with her striped dress and her sun-tanned face. On my side of the room there were about ten prisoners, most of then Arabs. Marie was surrounded by Moorish women and found herself between two visitors: a little, thin-lipped old woman dressed in black and a fat, bare headed woman who was talking at the top of her voice and making lots of gestures. Because of the distance between the grates, the visitors and the prisoners were forced to speak very loud. When I walked in, the sound of the voices echoing off the rooms high, bare walls and the harsh light pouring out of the sky onto the windows and spilling into the room brought on a kind of dizziness. My cell was quieter and darker. It took me a few seconds to adjust. But eventually I could see each face clearly, distinctly in the bright light. I noticed there was a guard sitting at the far end of the passage between the two grates. The lines 73-74 of the book The Stranger written by Albert Camus, it talks about Merusault indifference and his perception towards life. Through the successful use of syntax, imagery and tone, Albert Camus created an atmosphere of indifference while putting the reader in the protagonists shoes. Syntax is a key literary device used throughout the book, especially in lines 73-74. All Merusault narration varies in a way that reflects his attitudes toward the world around him. When describing his social or emotional situations, his sentences are short, precise, and offer minimal detail. For example Most of the Arab prisoners and their families had squatted down facing each other. They werent shouting. In this scene, Marie visits Merusault in the jail and relatives or friends visit other jail mates. Merusault tells only the essentials of what he sees and rarely uses any literary devices. His focus of attention is not on Marie but rather on the environment and surroundings. These meager descriptions display Merusault indifference to society and to the people around him. Like the vigil that he attended earlier in the story, he doesnt feel happy or sad when a person close to him passes away or visits during a time of dismay- hes indifferent. Another example is A little, thin-lipped old woman dressed in black and a fat, bareheaded woman who was talking at the top of her voice and making lots of gestures. This is viewed from a different perspective where his longer descriptive sentences are about others rather than himself. Although he saw Marie, he described the commotion around him and even what the people were wearing rather than detailing commenting about the beauty of Marie or even the way she dressed. This further shows that Merusault attitude towards the world is by far stronger than his attitude towards the people close to him. Imagery is perhaps the second key literary devices used in lines 73-74. By having Merusault narrate the story, it allows the reader to see and feel the way he feels. Furthermore, by describing what he sees enhances our understanding about his character and how he perceives things. For example To get to the visiting room I went down a long corridor, then down some stairs and, finally, another corridor. I walked into a very large room brightened by a huge bay window. In this excerpt, Merusault was told that Marie was there to visit him. On his way down to the visitors room, we can see that he was busy observing the objects around him rather than reminiscing about his past with Marie. This reveals another aspect about his character; he accepts the world as it is because he knows that nothing is dynamic enough to change the world. Seeing Marie would not revert his to-be-execution or world it get him out of jail. Although we may see this a negative aspect of Merusault, it does in a way benefit him. He has proven that he doesnt live a life of illusions but rather a life that is true to him. Another literary device that is powerfully used in this passage is tone. Tone is used in this passage For example My cell was quieter and darker. It took me a few seconds to adjust. But eventually I could see each face clearly, distinctly in the bright light. I noticed there was a guard sitting at the far end of the passage between the two grates. The tone of Merusault in this excerpt is mellow, calm and relaxed. This is rather ironic because someone who has been spending much time with him was there to visit and yet his tone wasnt joyful or anything. He should be exuberant that shes here to visit him but his tone shows otherwise. This reveals more about his character and how hes more or less emotionless. In conclusion, through the use of syntax, imagery and tone, Albert Camus has successfully described the protagonists indifference towards the people and the world.

Recruitment Selection And Retention And Sainsburys Management Essay

Recruitment Selection And Retention And Sainsburys Management Essay Human resources are the people who work in an organisation; they are the most important people in every organisation. Human resources can provide hard and clear method of their value to look up the performance. Human Resources Management (HRM) is to enables the organisation and member of staffs to use their skills to achieve the goals and relationship. At the means time, HRM must guarantee the agreement is satisfied. Human Resources Management (HRM) at Sainsburys is to recruit, develop and maintain quality of staff because the staffs are come from different resources to work in the same organisation. The HRM department is deal with recruitment, training, motivation, salaries, induction and career planning. The reason of training is to give opportunities to the staffs to develop knowledge, attitudes, and skills to help Sainsburys to achieve the goals. To be successful, Sainsburys has found out about the needs and objectives of every single staff, for example through the assessment process and then creating the opportunities within the organisationand outside the organisation for staffs to improve themselves. Sainsburys HR Policies Sainsburys has given the applicants an equal opportunities policy to be treated at the same way. The Sainsburys is respects applicants privacy. Any information that applicants have given is security and keeps with extreme care. The HRM will ensure and keep all the information safely. They will only use the information in a sensible time. They will store the information that the applicants provide to them for a limited time only if the application is unsuccessful. Recruitment, selection, and retention Recruitment for Sainsburys is the process to have the right person, in the right place, at the right time. It is important to organisational performance. Recruitment is an important activity, not just for the HR team but also for line managers who are increasingly involved in the selection process. All those involved in recruitment activities should be aware of relevant legislation.   There are two main processes for selecting applicants: short listing and assessing applicants to make a decision who should be offered a job. To use a variety of tools appropriate to the time and resources available to make to decision of selection. To ensure Sainsburys is fair and reliable; all the tools they use should be certify and regularly review. Recruiting and selection the best member is only half of the conflict. Sainsburys realise that to maintaining and developing their members are more important. Sainsburys has found the best way is to keep their members around the goal and provide plenty of opportunities for everyone, to achieve their potential. Sainsburys has started their retention program since 2004, and they have reduced the number of non-management members leaving each year. Sainsburys will advertise their vacancies in their website www2.sainsburys.co.uk. When applications want to apply for a position, they will need to provide their personal information as below: Name Address Postcode Date of birth Marital status Qualifications Employment history National Insurance Number 2 references contact information CV (for certain roles only) The HR department will use all this information to: To process the recruitment application They may use telephone or email to contact the applicants to discuss their application If the applicants approval to the application, they will be consider for selection position which may be equivalent to Internal record keeping Complete their legal obligation Frame recruits records if application is successful If the applicants are successful in their application, HR department will contact referees to get references When HRM department post a job advertisement, they will always follow or remember about Anti Discrimination Legislation. The Sex Discrimination Act 1975 Makes criminal to discriminate in an advertisement by mention sex The Race Relations Act 1976 Makes criminal an advertisement that discriminates against any particular race The Age Discrimination Regulations 2006 Makes criminal to discriminates against employees on account of their age Task 2: Building Winning Team The principles of team working may be easy to understand, but the mission of installing it can be quite scary. Introducing team working is not straight forward job, the simple matter of adding a new idea to those already in place. It is about making a fundamental change in the way people work. Every team working application is different. Each organisation, department and individual group is faced with unique problems and in some situations it is more about getting rid of old ways of doing things than injecting new ones. (J. Wilson, Building Team- with attitude) Meredith Belbin a British researcher and management theorist, best known for his work on management teams. He developed one of the most popular and widely used analyses of individual roles within a work group or a team. Teamwork has always been a system that has proved productive over the year. The most consistently successful team involve a range of roles undertaken by a mixture of members. Meredith Belbin has carry out a study that took many years of work, and the results are held in high regard. Belbin has created nine useful types team roles. Belbin Team-Roles Inventory Team roles Strengths Allowable weaknesses Plant Creative, imaginative, personal Solves difficult problems Ignores information Too thoughtful to communicate well Monitor evaluator serious, tactical and sensitive Sees all options Judges accurately Lacks drive and ability to inspire others Specialist Single minded, self sharing, enthusiastic Provides knowledge and skills in rare supply Contributes only on a narrow front Dwells on technicalities Shaper Challenging, active, succeed on pressure The drive and courage to overcome problem Can hassle others hurts peoples feelings Implementer Disciplined, reliable, traditional and well-organized Turns ideas into handy actions Always refer to the roles fairly inflexible Slow to response to new possibilities Completer careful, hard-working, nervous Searches out errors and omission Delivers on time Inclined to worry unduly unenthusiastic to delegate Co-ordinator Mature, confident, a good leader Clarifies goals, promotes decision making Delegates well Can be seen as manipulative off-load personal work Teamworker Co-operative, mild, perceptive and diplomatic Listens, builds, averts friction unsure in crunch situations Resource investigator outgoing person, enthusiastic, communicative Explores opportunities Develops contacts Over optimistic Loses interest once initial enthusiasm has passed Task 3: Evaluate leadership The way in which the managers normally perform towards members of the teams is known as leadership style. There are four types of leadership style are using by Sainsburys as below: Laissez-faire leadership Autocratic or Authoritarian leadership Bureaucratic leadership Democratic leadership LAISSEZ FAIRE LEADERSHIP STYLE Laissez-faire style is the leader who does not actually control or involve in the task. The leader will empowerment the members to make decision, to decide what they think is best. Laissez-faire style also known as a hand off leadership style because the leader doesnt gives direction to the members. Most laissez faire styles offer no or very little guidance to the members of the same group, amidst leaving the making of decisions to other group members.   As much as it could be clearly effective in those situations where most members happen to be highly qualified and skilful in their area experience and know-how, it has often led to poor roles definition plus a sheer lack in motivation. The advantages and disadvantages of Laissez-faire leadership style: Advantages If the members are very responsible If the members are guided by his own target Disadvantages Members feel that they dont have their sense of direction and focus Poor management and no good results Members lose motivation and interest to finish a task Less communication between the teams and leaders AUTOCRATIC LEADERSHIP STYLE Autocratic leadership style is the leader does involves and responsibility in all task. The leader can be possible to reserve the right decision. The leader will make all the decision and they will not ask or allow any of the members to give any suggestion and opinion. All the members are under control by the leader. Autocratic leadership style is one of the oldest styles and is the easiest style to see the immediate goals. When the important tasks are handled quickly and correctly, the leader need to make sure all the members are exactly know where they need to be and doing their job. This leadership style will make the assistants depressed because there is too much direct inspection To be a successful autocratic leader in Sainsburys, the leader needs to remember few things as follow: Respect the assistants Explain to rules Be consistent Educate before enforce Listen, even if you dont change The advantages and disadvantages of Autocratic leadership style: Advantages Where control is necessary Very effective when is stressful Members can become more potential to improve the organisation Leaders have the best idea More motivation for the members Quick decision and less argument Disadvantages Create a panic and offence environment Progress will delay Sometimes can be annoying the team members Leaders are responsibility for the results Members feel unhappy and fail to appreciate Less chances to communicate with each other BUREAUCRATIC LEADERSHIP STYLE Bureaucratic leadership follows a close set of standards. The leader does everything should be according to procedure, rules and policy. The entire task done in an exact, specify way to make sure safety and truth. The leader normally works in a dangerous environment and need to specific some necessary procedures to ensure the safety. Advantages Team members have to follow the routine which is given Team members need to know certain principles or procedures Team members are given security and safety training Members of teams are involving in cash handling if require Leader will always need to communicate with team members Disadvantages Members lose their motivation and interest Members do only what is expected DEMOCRATIC LEADERSHIP STYLE Democratic leadership style is called the partnership style because it encourages team members to be a part of decision making. This leadership style is a very open and collegial style of running a group. The leader will always discuss with or ask permission from members before decide anything. Advantages More motivation and interesting More chances to communicate between leader and team members Can get or share different idea, opinion, experience Can build a good relationship between leader and members Decision will be more accurate Disadvantages Spend more time to make a decision Situation can develop where responsibilities are not clear cut. Cooperation can result in actions that are not the most effective THEORIES OF LEADERSHIP Great Man Theory Behavioral Theory Management Theory Relationship Theory Great Man Theory Great Man theory believed that the ability for leadership is natural, means that the leaders are born but not made. Also describe the leaders are brave enough, mythic and designed to develop the leadership when it needed. Early research on leadership based on the study of great leaders. These people were often from the elite, as some of the lower classes had the opportunity to lead. Contributed to the impression the leadership had little to do with reproduction. Great ideas mythic domain of human thought that in times of need, a great man, will create magic with almost, lost. Easy to verify that people like Eisenhower and Churchill was the point, go back and forth only those with time, even Jesus, Moses, Mohammed and Buddha. Gender issues table when the Great Man theory was proposed were not. Most leaders were male, and a great womans thought leadership in other areas was generally. The researchers were also male, and andocentric bias to worry about was a long way from being realized. Behavioral Theory Behavioral theories of leadership do not seek inborn traits or capabilities. Rather, they see exactly what politicians do. If success can be defined in terms of describable actions, then it may be very easy to work on the same way other people. Its easy to teach and learn then the more short-term property or capabilities adopt. Behavioral trait theory assumes that leadership ability that can be contained rather than, can be learned is a big leap. It opens the floodgates to leadership development, as opposed to simple psychometric assessment that with the leadership of the kind of people who will never get the chance. Develop a behavioral theory is quite simple, as you just assess both leadership success and the actions of politicians. With a large enough study, you then can correlate with success statistically significant behavior. You can identify the behaviors that contribute to failure, thus adding another layer of understanding. Management Theory Management Theory, also identified as Transactional theory, it is focus on the role of supervision, organization and group performance. Team members perform their best if the task is clearly given and they need to be carefully and make sure that expectations are met. The management theory is bases leadership on a system of rewards and punishments. When team members are performing well, they are giving reward; when they performing poorly, they are giving punishment. For management theory is very important to have rules, standards and procedures. The management theory is more effective if the tasks are simple and clearly defined, so the team members are not expected to be creative. Relationship Theories Relationship theories, also known as transformational theories, it is focus on the connections between leaders and followers.  Transformational leaders are normally active, excited and passionate. They are not only involved and concerned in the process but also  motivated and encourage people by helping group members see the importance and higher good of the task. The leaders also have high ethical and moral standards. TASK 4: Work and development needs Development needs of individual For Sainsburys to be a successful organisation and to achieve the goals, it is very important that to monitor or measure the team members performance on a regular basis. Normally Sainsburys will measure the individual members performance every six month. To measure members performance is not only to accurate performance review but also to judge and measure members potential. Sainsburys is using the ways below to measure individual performance: Quantity- the number of units produced, processed or sold Quality- the quality of work performed Timeliness- how fast to finish a job Attendant- how regular the member work Personal appearance- how they dress for work Feedback- positive and negative feedback from colleagues and customers 360-Degree or Full-Circle Appraisal:  The members performance is appraised by everyone who works together. Including managers, customers and members of other departments. After the performance measurement, Sainsburys will improve their members by giving them more training, motivation, incentives. Incentives included increasing salary and rewards. If the members are performance well they will be given rewards like presents, gift vouchers, etc; or by increasing their pay rate. Training and motivation are to provide and increase the job knowledge and individual skills at each level. It also helps the members to expend the horizons of human brain and an overall personality. Factor affecting the quality of performance Productivity- to increase the productivity of the members to achieve the long team goal of the organisation. Team spirit- to improve the sense of team work and relationship of team members. Organisation culture- to develop and improve the organisation health culture and effectiveness Quality- to improve the quality of work and work life Morale- to improve the morale of the work force Health and safety- to improve health and safety skills Training- to improve and make sure team members understand

Introns And Exons :: essays research papers

Introns and Exons   Ã‚  Ã‚  Ã‚  Ã‚  The finding of the Introns and the exons was one of the most significant discoveries in genetics in the past fifteen years. split genes were discovered when lack of relation between DNA sequences were seen during. DNA- mRNA hybridation. For all new mRNA, they must be transcribed by RNA polymerase enzymes. The transcription begins at the promoter sequence on the DNA and works down, thus the nucleotide sequence of the mRNA is complimentary to the one of DNA. In eukaryotes the mRNA is processed in the nucleus before transport to the cytoplasm for translation. In order for the mRNA to become true functioning RNA it must under go several stages of modification.   Ã‚  Ã‚  Ã‚  Ã‚  At first, when the mRNA is produced, a cap is added enzymaticully to the 5 ¹ end of the RNA by linking a 7-methylguanosine residue by a triphosphate bond this is called the G-cap. The G-cap is necessary for translation. The subunit of the ribosome recognizes the G-cap and then finds the initiation codon to start translation. As the mRNA comes finishes transcription, the Poly A tail is added to the 3 ¹ end. As the two ends are placed the mRNA becomes pre-mRNA.   Ã‚  Ã‚  Ã‚  Ã‚  The pre-mRNA consists of splicing and non-coding regions. pre-mRNA molecules are much longer than the mRNA molecule needed to code for its protein. The regions that do not code for amino acids; aa, are scattered all along the coding region. The genes are split with coding regions, called exons, short for expressed regions; in between the exons the non-coding region called introns exist. Before the translation of mRNA the introns must be spliced off. Splicing is an complicated process for the cell. It must locate every intron in the primary transcript. An average mRNA consists of eight to ten introns, some even contain sixteen introns. exons, like introns are also spread apart. Some of their codons may be split by introns, so information for a single amino acid could be some distance apart. Splicing takes place in the nucleus but also could take place in the cytoplasm and the mitochondria. After the splicing of the introns, the G-caps and the Poly A tails remain on the mRNA.   Ã‚  Ã‚  Ã‚  Ã‚  A single gene can code for multiple proteins by alternative splicing. A single strand was found to be coding for twenty different proteins, depending on how the exons are assembled. Different splicing combinations are regulated in t issue specific manner.   Ã‚  Ã‚  Ã‚  Ã‚  Most of the transcribed DNA are introns. ninety nine percent of the information contained in the gene transcript is destroyed when the introns are eliminated since exons are only translated.

Compare Romeo and Juliet Essay

Romeo and Juliet and Pride and Prejudice are two of the most admirable and exquisite works ever written about the struggling love of two opposing forces. The novels have had a great literary importance and give us a sense of love and marriage on its most bewildered journey during the Elizabethan Era and the Napoleonic wars. Even though these two novels are from two different eras and are quite divergent as a result of it, this essay will argue that both Romeo and Juliet and Pride and Prejudice are indubitable similar in the concern of love and marriage. Firstly, this essay will present a short amount of background regarding love and marriage during the Elizabethan era and in the turn of the nineteenth century. Secondly, the essay will talk about the comparison and distinction in love and marriage present in the novels. Thirdly, this essay will discuss and hopefully conclude with the chosen thesis. During the Elizabethan era women were subservient to men and they were raised not to consider otherwise. They were expected to marry whomever the father would hold appropriate. The Scottish protestant leader John Knox wrote â€Å"†Women in her greatest perfection was made to serve and obey man.†( Alchin, L.K. â€Å"Elizabethan Women.) The marriages were arranged to create alliances with other powerful families which becomes the obvious environment in the play about Romeo and Juliet. Love was not significant between a man and a woman. Instead the importance of financial security and a life in everlastingly safety was prioritized through the marriage of a wealthy suitor. In the play by Shakespeare Romeo and Juliet, Juliet is being arranged to marry Paris, a kinsman of the prince, a well suited husband for her despite of her disapproval. As Paris speaks â€Å"God shield I should disturb devotion!—Juliet, on Thursday early will I rouse ye.(kisses her) Till then, adi eu, and keep this holy kiss.† ( Romeo and Juliet, 4.1 William Shakespeare) This is not a marriage for love and this typical prejudice of marriage is also highly present in Jane Austen’s book Pride and Prejudice. One of the characters Charlotte amongst other, is utterly convinced of a socially ideal marriage which was the most common way to unite in the turn of the nineteenth century. â€Å"I am not romantic, you know; I never was. I ask only a comfortable home; and considering Mr. Collins’s character,  connection, and situation in life, I am convinced that my chance of happiness with him is as fair as most people can boast on entering the marriage state.† (Chapter 22. Page 193.† Pride and Prejudice. N.p.: Planet Pdf). Most women decided to marry rather than depend on other family members for financial support. Due to this choice or lack thereof, love and passion were presumed to be less essential in people’s lives. Charlotte’s quote expresses more or less the plight woman had throughout the turn of the nineteenth century. It’s very likely that the Author of Pride and Prejudice, Jane Austen intentionally tried to reveal woman’s position in love and marriage as they were. Shakespeare on the other hand probably had a slightly different agenda which was mainly to please the audiences. All though it is important to not e that Shakespeare presumably wrote about this social decay because he did not approve of what was going on at the time. We might say that this includes the social condition of women and their meager rights in love and marriage. â€Å"Get thee a good husband, and use him as he uses thee.†(All’s Well That Ends Well 1.1.212-13) In Romeo and Juliet the matter of love dominates the play.† My bounty is as boundless as the sea, My love as deep; the more I give to thee, The more I have, for both are infinite. (Romeo and Juliet 2.2, William Shakespeare). Love in this play is simply not one-sided. There is puppy love or shallow love which is the love Romeo has for Rosalie, merely drawn to her appearances’. This view of love is also present in the novel Pride and Prejudice. One of the main characters Mr. Darcy speaks of the woman who later becomes his wife â€Å"She is tolerable; but not handsome enough to tempt me;† (Jane Austen, Pride and Prejudice,Planet Pdf p.14 Ch. 3) Romeo and Juliet and Pride and Prejudice are both acclaimed love stories which center around a man and a woman and their love for each other. The other characters seem to play their important role converging upon these lovers or lovers to be. In both stories we see a strong opposing love due to a distinctness of social class as occurring in Pride and Prejudice between the middle class, the Bennett’s and the Aristocrats Darcy’s and new money the Bingley’s. In Romeo and Juliet the antagonistic love is more defined as a feud between tw o powerful families who will not by any circumstances find peace with each other. â€Å"Two households, both alike in dignity, In fair Verona, where we lay our scene, From ancient grudge break to new mutiny, Where civil blood makes civil hands unclean.† (Romeo and  Juliet, Prologue p.7 William Shakespeare). The House of Montegue and the House of Capulet are the two families who are sworn enemies, never to reconcile until Romeo and Juliet’s deaths. Nevertheless both the novel and the play have in common the opposing forces set in the story. These two main characters should not be together in love as a result of society’s rules. They both defy society’s instructions and give in to love rather than reason. This way of writing was probably intentional by Shakespeare considering the Renaissance period was also about universal order as in Humanism which was a significant factor in general in Shakespeare’s plays.( â€Å"Renaissance Humanism and Shakespeare†.) Both Romeo and Juliet and Pride and Prejudice paint marriage as one of life’s most important choices. Even though this is the case, it is considerably important to envision that Pride and Prejudice has a slightly closer focus on family over husband whereas Romeo and Juliet leans more toward love for husband over family in my opinion. The reason for this is the personalities of the women in the Novel and the Play. Both Juliet and Elizabeth are strong female characters who are being presented as very respectable human beings despite their flaws. In a way we can say that both authors, Jane Austen and William Shakespeare speak for the women at that time and their difficult situations in love and marriage. Passion, love and hate is also a common denominator in these stories. These three words as a whole provide us with an overall understanding of these books. Passion as source of consistency, love as a diversity present in different elements, and hate as an opposition to love to create balance. All though there are quite a few similarities between the novel and the play, there are also a few contrasts present in the books which are important to consider in an analysis of love and marriage. The play Romeo and Juliet has an overwhelming amount of overpowering force of love in it which supersedes everything. The love Romeo and Juliet has for each other is almost obsessive, and self-destructive as a result of it. (â€Å"Love is a smoke raised with the fume of sighs; Being purged, a fire sparkling in lovers’ eyes; Being vex’d a sea nourish’d with lovers’ tears: What is it else? a madness most discreet, A choking gall and a preserving sweet.† ( Romeo and Juliet, 1.1, William Shakespeare.) Romeo speaks of love as he has read in books, but unlikely experienced. Romeo’s passionate feelings develop into a deadly love at the end of the play when the couple’s  tragic destiny prevails and they both die by their own hands. Pride and Prej udice do not have this uncontrollable intense love. The novel focuses more on the achievement of marriage and stability in life, financial and the image of respectability rather than the passionate lusty love. It is important to remember that love is also one of the themes of Pride and Prejudice and that the love in which the main characters Darcy and Elizabeth have for each other at the end of the novel is some of the reasons why this book is so successful. Even though the excessive love is more present in the play about Romeo and Juliet as a result of their lawless passion as archetypal lovers, it is relatively different than what we see in Pride and Prejudice. Both stories have a background of society’s expectation in love and marriage such as Juliet’s arranged marriage to Paris and Elizabeth’s friend Charlotte’s marriage to Mr. Collins an overbearing, and ridiculous heir to the entailed Bennett’s estate. In the play about Romeo and Juliet they are being referred to as star-crossed lovers â€Å"Where civil blood makes civil hands unclean. From forth the fatal loins of these two foes .A pair of star-cross’d lovers take their life; Whose misadventur’d piteous overthrows. Doth with their death bury their parents’ strife.( Romeo and Juliet, the Prologue. p.7, William Shakespeare,) The stars functions as an opposition to Romeo and Juliet’s destiny and is there-for an indicatio n of a not intended universal love as we can see clearly at the tragic end of the play followed by the death of the two young lovers. Pride and Prejudice have a slightly different ending. It has lot more satisfying completion where the two main characters finally can live a fulfilled life together despite the society’s heavy burden of commandment which the reader of the novel was most likely able to anticipate through-out the novel. We see that Romeo and Juliet and Pride and Prejudice have an evident distinction at the end of the two books towards the consideration of meaning. Clearly Romeo and Juliet is a forced equation whereas Darcy and Elisabeth are more likely to be predestined. By analyzing some of the similarities and contrasts in love and marriage in the two books I find the similarities no more substantial than the contrasts. This might be a result of the underlying elements that keep on grasping the connections as we see it. Some of the leading aspects of this influence are the love against all odds in Romeo and Juliet versus the more  predestined version in Pride and Prejudice. Another important element is shallow love which presents it-self in both books through the ignorance of the characters. We see similarities in the society’s established rules of marriage and the characters capability to oppose to these â€Å"decrees†. Then again there is an over-powering and obsessive force of love in Romeo and Juliet which is not accounted for in Pride and Prejudice. Due to these almost completely balanced analogies and divergences I cannot conclude with the chosen thesis and instead I accept the equity of exceptional authorship. Work cited Alchin, L.K. â€Å"Elizabethan Women.† Elizabethan Women. Www.elizabethan-era.org.uk, 16 May 2012. Web. 13 Feb. 2014. Shakespeare, William, Barbara A. Mowat, and Paul Werstine. The Tragedy of Romeo and Juliet. New York: Simon & Schuster Paperbacks, 2011. Print. Austen, Jane. Pride and Prejudice. N.p.: Planet Pdf, n.d. Http://www.planetpdf.com/. Planet Pdf. Web. 13 Feb. 2014. â€Å"All’s Well That Ends Well: Entire Play.† All’s Well That Ends Well: Entire Play. Http://shakespeare.mit.edu/allswell/full.html, n.d. Web. 14 Feb. 2014. â€Å"Renaissance Humanism and Shakespeare.† Http://www.saylor.org/site/wp-content/uploads/2011/11/SAYLOR.ORG-ENGL401-RENAISSANCE-HUMANISM-SHAKESPEARE.pdf. The Sailor Foundation, n.d. Web.

Rethinking Marketing Essay

Companies today have technology that enables them to interact directly with customers. Firms must make use of this technology to focus on customer needs and develop into customer-oriented companies rather than product oriented ones. In order to facilitate this change a change in the company’s strategies as well as structure becomes necessary. This change includes reinventing the organizations marketing department entirely. One such change in strategy involves customer cultivation. Companies must move from being traditional companies to customer cultivating companies. A customer cultivating company is one that focuses on individual or small groups of customers as opposed to a traditional company that focuses on the mass. Many firms today are trying to make this strategy work. For example IBM, Tesco and American express. Next we come to change in structure, which involves reorganizing the marketing department. * Firstly CMOs must be replaced by CCOs (chief customer officer). The CCO’s job is to plan and implement the firms customer relationship strategy and supervise all customer-facing functions. * Secondly under the CCO will work the customer managers who identify the customer’s needs and direct brand mangers to fulfill those needs. * Customer- facing functions: some functions such as the customer relationship management that forms a part of the IT department must be made a part of the customer department. CRM (a tool for gauging customer needs and behavior) contains the data needed to implement customer cultivation strategy and hence essentially forms a part of the customer department. * Market research: market research changes to become more customer focused as well. * Research and Development: marketing and R&D must be integrated so that the customer itself can be brought into the process of designing products. * Customer service: the customer department must handle this service to ensure both quality and building long-term relationships with customers. With change in strategy there comes a need to change the measures that gauge the effectiveness of the strategy as well. These changes in measures are as follows: * Product profitability to customer profitability * Current sales to customer lifetime value * Brand equity to customer equity * And lastly market share to customer equity share. All in all the article considers reinventing the strategies and structure of companies to make them focus on building lasting customer relations rather that building brands.